Every fragrance has its own story and emotion, and for the new Juicy Couture Viva La Juicy Rosé, perfumer Honorine Blanc wanted to give women that special sparkle to live in the moment and feel great about themselves.
During her career, Honorine Blanc has created some of the most iconic perfumes of our times. Here we talk to her about her inspiration behind the best new Juicy Couture perfume, Viva La Juicy Rosé…
What is the inspiration for Viva La Juicy Rosé?
The initial inspiration came from the colour pink. I envisioned seeing emotions through various shades of pink and through the sparkle of champagne.
How would you describe the fragrance?
It’s like a burst of femininity. Like the tiny bubbles in champagne, it is an elegant celebration.
The fragrance zings with the sparkling effervescence of Italian mandarin and fresh Williams pear. Like bubbles on your nose, they’re playfully kissed by dewy jasmine petals. At the heart, layers of pink Rose Centifolia blooms into an oh-so-charming honey-like floral scent. It grows beside white peony and Jasmine Sambac to create a smoothly refined finish.
Like the clinking of crystal or the gleam of gold, the dry-down reveals an elegant exuberance. Orris, the most prized ingredient in perfume, gives up its mischievous sophistication to take on the sensual glow of benzoin and ambrox. Cheers!
How did you select the keynotes?
The rose is a symbol of femininity and love, with its many shades of pink and the soft texture of its petals. Rose becomes Rosé through the elegant luxury of champagne.
What elements of Viva La Juicy inspired Viva La Juicy Rosé?
The signature colour of Viva is pink. Rosé lends a new shade to the palette. The original Viva is built around a very feminine, floral heart, which remains true in this new fragrance.
How is Viva La Juicy Rosé different?
Each of the Viva fragrances has enhanced different notes found in the original. In Rosé, there is the introduction of Rose Centifolia, which is an interpretation of a new facet of the Viva world.
How will Viva La Juicy Rosé fragrance make women feel?
Women will feel ultra-feminine, soft and romantic. It will give women a special sparkle that celebrates living in the moment.
What role did the success of Viva La Juicy play in creating this new version of the original fragrance?
Many attributes remain consistent with the original Viva La Juicy, which was built so that each element makes the next even more beautiful. Rosé continues with that structure in a rainbow of pink. This new fragrance offers a scent that will make a person feel wonderful. It isn’t always about attracting other people, but feeling great about yourself.
Can you tell us about the overall creative process for Viva La Juicy Rosé?
The fragrance started with the delicate, beautiful pink rose. Other elements were added to make the rose lively and fresh. A soft texture can be felt when they all come together.
How does this fragrance embody the Viva Girl’s sparkling personality?
The fragrance is feminine and optimistic with an effortless style. The Viva Rosé Girl is more about just making a statement; she is living and celebrating the moment.
Juicy Couture Viva La Juicy Rosé is available at The Perfume Shop