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How you can make a difference with perfume this month

By Lauren Carbran
 

Exciting news just in! We will be teaming up with Alzheimer’s Research UK this month to raise as much money as possible for this incredible charity…

Currently, there are 850,000 people living with dementia in the UK, which is about the population of Leeds. And did you know that dementia already costs the UK economy £26bn per year – more than cancer and heart disease combined, and 2 out of 3 three people in care homes have dementia. Plus, the number of people with dementia is expected to rise to 1 million by 2025 and this could result in a care crisis.

‘Thanks to the backing of companies like The Perfume Shop, we are able to invest in pioneering research that will help us to bring about life-changing treatments for dementia,’ says Kate Moss, Corporate Partnerships Officer at Alzheimer’s Research UK. ‘As well as your fantastic fundraising efforts, you’re also helping us to raise awareness of dementia and the diseases that cause it. This is such an important part of our fightback against dementia, as it challenges the misconceptions and highlights to people that we can defeat this cruel and unforgiving condition.’

So, the only way to avoid this is to invest in research…now. Dementia research is hugely underfunded compared to other major diseases.

This is where you can make a difference! This month, you can give a 25p donation with your perfume ourchase, which will go straight to Alzheimer’s Research.

Want to find out more? Well, we spoke to JJ Hamblett from Union J to find out just how much Alzheimer’s Research UK means to him. Tissues at the ready, people…

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